About Us

Experienced, dedicated, professional…

From our Bagshot office, we focus on offering our clients a personalised approach to financial planning. Our team of highly-trained Financial Planners, paraplanners and administrators have a wide range of skills and experience. They are backed up by our customised systems, which provide a detailed framework for all our work.

We’re proud of our status as an Accredited Financial Planning firm, which confirms that we meet the rigorous standards set by the Chartered Institute for Securities and Investments (CISI) and demonstrates our commitment to their professional code of ethics.

With our expertise and diligent approach, you can be confident that your money is being utilised to help you achieve your objectives with the minimum probability of failure, meaning that you can enjoy peace of mind.

In addition, we liaise with accountants and solicitors so that we can offer you a seamless overall service.

We’re pleased that many clients tell us they not only value our advice but also view us as friends.

Our People

Meet the experienced team behind the financial planning advice we give.

Louise Norman

Director & Certified Financial Planner

Louise is a Certified Financial PlannerCM professional and Director of HC Wealth Management. She looks after a number of clients, with a particular focus on Lifetime Cashflow Planning and Investment Management. In her role as Director, Louise is also responsible for the day to day running of the business and overseeing the support team.

She started her career in financial services in January 2001, having attained an LLB Hons Law degree at Nottingham Trent University. After graduation, Louise joined Ian Shipway as a Paraplanner in the company he owned at that time. Louise worked closely with Ian to provide clients with strategic financial planning and management of assets within the context of the financial plan and gained many years’ experience in this area.

During her time with Thinc, which later became Bluefin, Louise’s remit expanded considerably, resulting in her role as Head of Professional Services at Bluefin Wealth Management, where she had responsibility for an award-winning team of around thirty Paraplanners based in eight offices in England and Wales. Louise left Bluefin in August 2010 to concentrate on a more client focused role.

Whilst at HC Wealth Management, Louise has helped to bring together the team of Planners and support staff and ensure that everyone within the business delivers a high quality client service in Lifetime Cashflow Modelling, Financial Planning and Investment Advice.

Although now a Financial Planner, Louise received the designation of Accredited Paraplanner from the Institute of Financial Planning in 2011, in recognition of the work she has done and support she has given to the Paraplanning Profession.

Outside work, Louise enjoys going to the gym, reading and spending time with her young family and taking part in all the activities that this involves.

Chloe Ruddock


Chloe joined HC Wealth Management as Practice Wealth Manager in June 2020. She is responsible for managing the admin and planning team and for the day to day running of the business.

She started her career in financial services at Lloyds banking group in 2012. Chloe realised she could see a future in management and moved into a number of managerial roles. She later joined Equiniti as team leader and later, Operations Manager overseeing the pension administration for a number of Defined Benefit pension schemes. Chloe is an associate member of the Chartered Institute of Personal Development (CIPD).

Her focus is developing people and looking at operational efficiencies and improvements in the delivery of our services to our clients.

In her spare time she enjoys reformer Pilates, boxing and keeping Charlie her Labrador, out of mischief!

Jon Pinfold

Chartered Financial Planner

Jon has worked in financial services for over 25 years and is a Chartered and Certified Financial PlannerCM. He is also a Fellow of the Chartered Institute for Securities and Investments and the Personal Finance Society.

Having started his advising career in the City, Jon moved to the independent arm of Lloyds Bank, working primarily with Lloyds Private Banking and Lloyds Bank Commercial Service. He has a wide knowledge base with extensive experience of advising both high net worth individuals and SMEs.

After Lloyds, Jon moved to Fraser Smith and specialised in giving advice to clients of other professional firms including leading local solicitors and accountants. In 1998, in conjunction with one of those professional connections, Taylor Walton LLP, he formed and was Managing Director of Hart House Financial Planning. This successful company was then sold to Thinc in 2004, which subsequently became Bluefin before being acquired by Towry in 2013. Jon left Towry a year later and now enjoys working with ex-colleagues from his Thinc and Bluefin days at HC Wealth Management.

Jon has been advising the majority of his clients for over 15 years and believes that advice is about an ongoing close relationship. His experiences have also taught him that ‘big is not beautiful’ as a large corporate culture often gets in the way of providing sound, flexible, efficient and cost effective financial planning on a personal basis that is client focused.

Outside of work, Jon is married with two grown up children. The family love Henry, their faithful Goldador. Jon enjoys playing golf and trying to maintain a single figure handicap as well as tending the garden. Unfortunately, he finds these activities tend to be mutually exclusive!

Martin Waller

Chartered Financial Planner

Martin is a Chartered Financial Planner and a Certified Financial PlannerCM professional and joined HC Wealth Management in 2010.

He entered financial services in 1981 and has been a Financial Planner since 1986. In 1990, he joined the Institute of Financial Planning and began using cash flow modelling with all clients from that time. Many of his clients have been with him for over twenty years.

While the majority of Martin’s work now involves planning at, or around, the point of retirement, he applies his skills to a wide range of financial situations: estate planning, business succession, higher rate tax planning, divorce, bereavement and, of course, planning for the good things in life, such as a holiday home purchase.

His approach to any situation remains rooted in the fundamental principles of financial planning – a thorough understanding of objectives and attitudes, and a plan of action designed to achieve those objectives in the most efficient way possible. Martin believes that the review process is key to the long term success of any financial plan.

Louisa Kenward


Louisa joined HC Wealth Management as a Paraplanner in 2021 and works closely with Louise Norman and her clients.

Louisa graduated with a Master of Laws (LLM) in 2015 from the University of Sussex. She started her career in financial services shortly after this, working for a large pension provider. She soon realised that a role in Wealth Management appealed to her, and in 2016, started an administrative position within an independent advisory firm working with high net worth clients. Louisa quickly progressed into a Paraplanning role, working closely with Planners to provide technical support to clients in areas such as pensions and retirement, wealth preservation, tax planning, estate and inheritance planning and investing for children. Louisa holds the Advanced Diploma in Regulated Financial Planning, and is working towards Certified Financial Planner status.

In her free time, Louisa keeps busy with many hobbies including cycling, attending concerts and travelling abroad. She also plays hockey for a local team.

Oliver Benger


Olly joined HC Wealth Management as Paraplanner in June 2021 and holds the Diploma in Regulated Financial Planning. He’s been working in the financial services industry since 2015 having first joined the pensions department at Friends Life, which later became part of the Aviva group.

After Aviva, Olly joined a local IFA in Surrey as an administrator where he developed his technical knowledge and attained his financial planning qualification whilst progressing into a paraplanning role. He enjoys seeing the value and peace of mind that financial planning adds to people’s lives, and looks forward to developing in his role and providing this for clients in future.

Away from the office Olly participates in lots of sports, such as cycling and tennis, though his main passion is for climbing. Where possible he loves spending time with his niece and nephews. He is also interested in vintage MG’s and going to see live jazz artist performances.

Laura Findlay


Laura joined HC Wealth Management as a Paraplanner in June 2022.She started working in Wealth Planning in 2012 as an Administrator for a small firm in London. Laura then moved to a firm in Surrey advising high net worth clients where she progressed upwards within administration and finance before moving into Paraplanning in 2017.

In 2018, she achieved her Diploma in Regulated Financial Planning.

Laura joined a large national Wealth Management firm, in 2019 where she worked for three years gaining further experience in a range of areas such as retirement planning, estate planning and cashflow planning.

Laura is now working towards her Advanced Diploma in Financial Planning.

In her spare time Laura is a bit of a true crime buff, in addition she enjoys crafting and attending live music events with her partner. She is also attempting to enjoy getting fit.

John Richardson

Trainee Paraplanner

John joined HC Wealth Management in April 2024, as Trainee Paraplanner. Previously, John worked for a Pension Consultancy firm who specialised in solutions for Pension schemes and their stakeholders. He quickly progressed to Senior Associate in a Projects Team who delivered specialised exercises on behalf of schemes who had knowledge or resource gaps in particular areas. In this role John gained exposure to financial planning through assisting a department that carried out transfer due diligence on behalf of scheme trustees.

He was drawn to wealth management as it joined up using research and problem solving, which he enjoyed while studying Economics and Politics at university. John is a member of the CISI.

In his spare time John enjoys staying active, reading, and visiting new places.

Jo Phelan

Admin Trainer and Support

Jo joined HCWM in 2011 as Administrator. Her nineteen years of experience in the industry have given her significant product knowledge, which is particularly valuable when collating details of clients’ existing policies.

Outside work, Jo enjoys singing in her local Rock Choir, going to the theatre and watching films.

Julie Macey


Julie has been in financial services since 2007 as an administrator including working at Thinc Group/ Bluefin. She joined HC Wealth management May 2018 as an administrator in the Bagshot office. Outside work she enjoys arts/crafts, socialising and holidaying with friends and family.

Beverly Puttock


Bev joined HC Wealth Management as Administrator in November 2020. She has worked within the financial services industry for 20 years. Having previously worked in an Investment Operations role, she joined HC Wealth Management in November 2020 as an Administrator. Outside of work, she enjoys holidays and spending time with the family and her young dog.

Berenice Goodall


Berenice has worked within the financial services industry for many years, predominantly within an accounts/commission role. Having worked previously at Thinc Group which then became Bluefin, Berenice joined the team at HC Wealth Management in September 2017, joining many whom she worked with in her previous roles. Berenice works as an Administrator within the Support Team. Outside of work, she enjoys holidays and socialising with friends and family.